Why you tweet
What is twitter?
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Twitter is without a doubt the best way to share and discover what is happening right now.
How is standing today?
Because of this platform people are started to update content in real time. It is more of something like chatting with a friend, in twitter you are talking to the world Internet users. User update information, friends and users read the content.
The platform has come up with a interesting real time search engine, which result what user is talking about search term in recant time. This has brought a totally a revelation to searching concept, till now people are searching indexed documents or pages now people can know what people are talking about the topic in real time. Major search giants like Google and Yahoo are coming up with their own real time search engines.
This overall concept can work if people continue contributing to the platform. I see lot of my friends who have twitter account who don't know why they have it or what it does, I am not sure how long they will keep contributing the content. My biggest question is “What will keep some one keep contributing the real time content?”
Presently businesses like customer service is doing good use of this platform in keeping their user engaged and helping them in a real time with a mass audience in mind. A good article how India is using twitter click hear.
According to me there are normally 2 kind successes for a product
1. You make understand its user what is the use of it make a success out of it
2. Make something which users don’t understand what the use is or what they are doing, Make hype around the product and attract users.
According to me twitter is in second a category, this has brought some good content to twitter. The type 2 is only good for initial entry to the market, for long sustainable business they should try to move to second type 1. Next twitters challenge is show some benefits for its customers so that its users will keep contributing to the platform.
There is no question about the use of real time data, the challenge is how to keep its contributor continuing the contribution. If there is no contributor no more real time platform or no more real time based services.
There are so many people who are using twitter actively and contributing content to the platform, maybe I am missing some kind of benefit by contributing content to platform. I welcome any kind of information or thought on this.



